Loading...
Nico Gasca headshot placeholder

Nico Gasca

Municipal Operations • Small-Business Support • Community & Program Coordination

More than 10 years of municipal government experience combined with small-business ownership, community engagement, program coordination, customer service, and business-support experience. In my current role with the City of Tolleson, I coordinate public-facing programs and communications with City departments, elected officials, businesses, schools, nonprofit organizations, vendors, and community partners

Earlier in my career, I managed business accounts, helped lead a 12-person marketing team, and managed a year-long program budget of about $180,000.

My background combines municipal operations, small-business assistance, customer service, event and program coordination, community partnerships, budgeting, communications, and technology. I am comfortable working directly with businesses and community partners, identifying needs, coordinating resources, and following projects through completion.

Professional Profile

My career has developed across operations, business development, technology, communications and municipal government. Today I work across all City of Tolleson departments and regularly coordinate with elected officials, executive leadership, department directors, businesses, vendors and community organizations.

I bring a cross-functional perspective that connects people, process, customer service and technology to help organizations move projects forward.

Career Highlights

  • 10+ years municipal government experience
  • 12+ Small Businesses Assisted Through iPromo DS
  • 50+ Business Accounts anaged
  • 12-person Marketing Team led
  • $180K Largest Annual Program Budget Managed
  • $30K Annual Community Donation Budget
  • 40 Fundraising Events

Experience

2019–Present
City of Tolleson — Public Affairs Support Specialist

2015–2019
City of Surprise — Communications Specialist

2010–2021
iPromo Design Studios — Owner / Consultant

2002–2012
Hensley Beverage — Latino Marketing Coordinator

1997–2002
Hensley Beverage — Diesel Mechanic / Shift Foreman

Education & Development

B.S. Information Technology
Advanced Mobile Development — University of Phoenix

A.A. Information Technology
Programming — University of Phoenix

Current Development
Generative AI, prompt development, workflow design and municipal Development Services fundamentals.

Management Philosophy

Understand the people and process first, identify the real problem, establish clear priorities, and implement practical improvements that support staff, customers and organizational goals.

Core Qualifications

What I Bring

A combination of municipal knowledge, project leadership, business relationships, communications, technology and process improvement.

Small-Business Assistance

Business needs assessment, marketing/technology guidance, client relationships, referrals and follow-through.

Program & Event Coordination

Workshops, career fairs, public meetings, ribbon cuttings, grand openings, presentations and community events.

Customer & Stakeholder Relations

Businesses, entrepreneurs, elected officials, schools, nonprofits, agencies, vendors and community partners.

Municipal Operations

Cross-department coordination, City processes, public service and internal/external communications.

Budget & Resource Coordination

Program budgets, vendor expenditures, community donations, event resources and documentation.

Digital Communications & Technology

Websites, digital content, analytics, forms, multimedia, AI-assisted workflows and online customer resources.

Selected Work

Projects & Problem Solving

Examples of cross-functional leadership, digital operations, process improvement and project execution.

Tolleson Event Communication Committee
Leadership

Department & Committee Support

Facilitate cross-departmental committees and coordinate Citywide communications, timelines, responsibilities, website updates, public notices, development information, and department-specific digital content.

Citywide Website Management
Digital Operations

Citywide Website Management

Manage CivicPlus content needs across City departments, including page creation, information architecture, accessibility coordination, analytics and continuous improvement.

Department Communications Support
Development Services

Business & Event Support

Support Development Services through public communications, website updates, ribbon cuttings, grand openings, and onsite coordination for meetings and events involving City leadership, businesses, and invited guests.

Lowrider Websites & Video Production
National Events Media

Lowrider Websites & Video Production

Supported Motorsport Showcase, New Mexico Supershow, and the Lowrider Hall of Fame through website development, registration tools, event communications, digital promotion, and Lowrider Hall of Fame tribute video production.
View Videos

Bud Light Latino Marketing Campaign
Creative Campaign Leadership

Business & Community Programs

Led Hispanic market programs across Metro Phoenix, supporting ~50 business accounts and a 12 person team. Managed a $180K annual marketing budget and a $30K community donation budget supporting ~40 events annually.

Municipal Video Projects
Small Business

Consulting & Support

Assisted approximately 12 small business clients with websites, branding, marketing, technology, customer engagement and business-growth needs. Worked directly with owners to identify needs, recommend practical solutions, manage projects and provide ongoing support.
Visit www.iPromoDS.com

Economic Development

Business & Community Support

Connect businesses and entrepreneurs with resources, coordinate programs and partnerships, and deliver responsive customer service.

Customer Experience

Make it easy for businesses, entrepreneurs and community partners to understand available services and connect with the right resources.

Program Coordination

Coordinate workshops, business events, career fairs, meetings and community activities with clear schedules, logistics, responsibilities and follow through.

Business & Community Partnerships

Build responsive relationships with businesses, schools, workforce partners, nonprofits, chambers and other community organizations.

Technology & Service Improvement

Use digital tools, websites, forms, analytics and appropriate AI-assisted workflows to improve customer access, communications and operational efficiency.

Leadership Scope

Stakeholders I Work With

My current role requires communication across organizational levels and outside the City.

Elected Officials

Mayor, Vice Mayor, City Council and commissioners.

Executive Leadership

City Manager, Deputy City Managers and department directors.

City Departments

Development Services, Engineering, Finance, Police, Fire, Utilities, Parks & Recreation and others.

Business Community

Local business owners, corporate managers and service providers.

Vendors

Print, apparel, signage, photography, videography, web and promotional vendors.

Community Partners

Schools, nonprofits, event partners and community organizations.

“My leadership experience is largely cross-functional: bringing the right people together, clarifying responsibilities, tracking the work and keeping projects moving.”

Contact

Thank You for Reviewing My Portfolio

I welcome the opportunity to discuss how my municipal experience, small-business background, community partnerships, program coordination and technology skills can support businesses and entrepreneurs in your community.

Download Resume

Nico Gasca

Municipal Government & Business Operations Professional

Phone: 623-377-1566

Email: ngasca@cox.net

LinkedIn: www.linkedin.com/in/nico-gasca/

Portfolio: www.iPromoDS.com